Chrysler's last batch of ads has been good. The new Jeep ads aren't bad either.
VW did a nice job too with pint size Darth. This is so on target it's creepy.
We were expecting good things from a number of other brands but were letdown by the lack of creativity and overall poorly executed attempts by Audi, Pepsi, Budweiser, E*TRADE. Coke was interesting but took a little too long to get to the feel good part.
This year we were far more entertained by the actual game and that's definitely a good thing. The advertisers that ran spots in the later part of the game certainly reaped the benefits as well.