Sorenson Squeeze 9 Review with 360
- Category: Production and Creative
- Published: Friday, 16 August 2013 06:27
The Squeeze 9 pro bundle with Sorenson 360 is a powerful solution for encoding, sharing, getting approvals and streaming. Sorenson has added standard post production codecs such as DNxHD and improved the speed of the engine taking better advantage of multi-core systems.
On the surface it's not so obvious why you would need 360. YouTube and Vimeo make it pretty easy to share, stream and embed content. And in many regards that's true. If you have a fast connection and upload a video using a master quality codec such as ProRes or DNxHD, YouTube or Vimeo both do an excellent job of encoding and streaming content at all levels of quality, whether it’s to your smart TV at 1080p or your mobile devices at 360.
However, once you experience the complete Sorenson Squeeze/360 workflow you quickly realize the value in the solution. Essentially, it boils down to quality, control and brand. There's more, but those three qualities are what drives adoption at agencies and the enterprise. Plus, it's easy to use. So non-production geeks will have no trouble getting up to speed and managing assets.
The 360 UI is gorgeous. The team at Sorenson really did an outstanding job of packing in a lot of functionality but making it intuitive and even fun to use. 360 does not feel like some bolted on FTP and CMS utility with limited functionality. It's so much more than that. It's a media platform that allows full customization of your content for nearly any kind of playback device. Still pics don't do it justice. So it's best to test it in action for yourself.
With the 360 platform you have complete control of your brand and assets. There will not be arbitrary recommended videos displayed alongside your branded content. Logos and bugs can be dynamically updated. The player can be customized in endless ways to work with your brand. Setting up emails lists for approvals is seamless. It's clear that the development team has a profound understanding of professional workflows.
Also included with 360 is nicely designed dashboard that gives you everything you need to know about your content at a glance: encoding profile, metrics, live status, video thumbnail, password protection, format and download, closed captioning, SEO, permalink, review and approval status. Yes, if you've done any kind of content development for a Fortune 500, agency, or even a busy startup you know how important all this stuff is and how often you'll use it.
So back to Squeeze 9. Yes it's better than previous versions. Sorenson updated Squeeze with more production codecs such as DNxHD and faster performance. We were able to push our 12 core Xeon workstation to full utilization while performing multiple encodes. The h.264 and x.264 options
are improved with more customization and take full advantage of CPU and CUDA cores for very good performance.
So the Squeeze/360 bundle delivers. Sorenson really understands today's video workflow and it shows in its latest offering. While we like Squeeze what really impressed us most was the well thought out design of 360. The beautiful UI, features and seamless workflow make this an attractive solution where quality, control and brand come first.
Visit Sorenson for more information, all the specs and to take Squeeze/360 for a spin.
You can check out a recent batch of encodes featuring common Squeeze presets here.